Online Copywriting: Make It Short and Simple
Why It Has to Be Short and Simple
You can blame it on various factors, but regardless of the reason behind it, online readers tend to be more demanding and impatient. A short and simple copy is able to give them what they want quickly and easily. A longer and more in-depth one can’t.
It’s also best to think of online readers as having tunnel vision. They have a one-track mind, and if the first instance that they suspect your copy of being unable to give them what they want, they’ll immediately switch to the next website in their list.
If you want to please online readers with your copy, you need to give them what they want without any delay. If they want you to explain in greater detail, they’ll only have to click the link you’ve thoughtfully provided for them. But until they do that, it’s better to stick with the plain but effective short-and-simple format.
No Fancy Words
Online readers skim and when they happen to skim right to the part you’ve used a fancy word they don’t comprehend, you stand to lose not just their attention but their presence in your website. And all of that is just because you took pains to use a fancy word. Such effort will remain unappreciated by online readers so don’t bother wasting your time with it.
Stick to the Facts and Figures
Online readers aren’t interested in things that haven’t yet been proven. What they want are statistics and the more impressive they are, the better! In this case, you’ll have the type of reader who doesn’t mind but in fact prefers that you brag. If there’s data you can share to convince your reader of buying your product or service, share it.
Don’t Overwhelm
Online readers are easy to scare. Give them an online copy that’s longer than a full-length page or two and they won’t even try to read it. Effective online copies never overwhelm their readers. Their sentences are simple and basic. Their paragraphs are the same and composed of not more than four or five sentences.
If a few sentences or a single paragraph are not enough to explain a particular concept, break it into several paragraphs instead. If you want to be a good copywriter, the first thing you have to understand is avoid doing anything that scares off your readers.
One Idea at a Time
Don’t make your readers frown in puzzlement. They want information given to them in a smooth-flowing manner, preferably in a step-by-step method. As such, you need to stick to one idea per paragraph. Given the ideal length for paragraphs, doing otherwise is foolhardy anyway.
Use Proper Formatting
Making your online copy convenient for your readers is another sign of good copywriting. One way of doing that is to use proper formatting. Subheading, large and legible fonts, and bullet points are just a few ways to make reading – or skimming – easier for your customers.
Keep these tips in mind the next time you write an online copy!
Comments
Menu
My Articles
How To Review Your Copy6 Writing Tips For An Amazing Teaser Copy
Four Ways To Personalize Your Copy And Capture The Readers Attention
How Is Online Copywriting Different From Offline Copywriting?
How To Show The Importance Of Your Readers In Online Copywriting
Online Copywriting: Make It Short And Simple
How To Speak The Reader’s Language In Writing Copy
5 Ways To Write Copy And Avoid Being Clever And Critical
5 Ways You (Yes, You) Can Make Copy Good
6 Ways To Make Your Copy Upbeat And Fun
6 Quick Tips For Writing A Good Copy Headline
Steps On How To Put Action On Your Copy
Simplicity Rules In Copy Writing
How To Plan Your Copy
Tips For Setting Your Copywriting Rates
Writing Copy? Why Grammar Is Not Everything And What You Should Do About It
Unbridled Writing: 6 Ways To Make Your Copy Flow
10 Quick Tips For Proofreading Your Copy
How To Set Up Your Copy
The Essence Of Research To Your Copy Content
Related Sites | My Articles Tips For Setting Your Copywriting Rates A copywriting job can mean brisk business, especially for writers who have the.. How To Plan Your Copy Having great website content is a must in today’s crowded Internet.. How To Show The Importance Of Your Readers In Online Copywriting Online copywriting is a formidable beast that is difficult to undertake... |
|
|
Related News:
|