How to Review Your Copy
First, you need to remember that you need to shed the skin of the writer and put on the fur of the reader. You, the Internet reader, are not interested in every single word of the copy: you need to get the information at one click, at one go, and get a lot of this information without having to go through every single word, but by looking quickly through the copy. In order to test this, you may need to have a few friends on hand. Skim the copy and see if you get the information immediately. Does the copy interest you at first glance? Don’t read into the sentences too much: see if the copy stands out and if it entices you to start at the beginning and read more.
Remember, a copy is your magic ticket to getting a casual reader to start reading your work and going through your website. It could well be your magic ticket turning that same casual reader into a buyer! So be careful with your review. Ask yourself: if I had only five minutes to spare, would I read this? Is it too long and daunting? Is it too short and careless? There’s nothing wrong with a moderately-sized copy: it shows that you have a lot to say, but you know your stuff well enough so that you don’t need a lot of flowery words to get your point across.
Do you have all your facts straight, and all of them written into your copy in a concise manner? This means that you need to deliver your key points through a single line or two, at the most, of text. If you keep on going for far longer, you may as well write a blog entry about your day and all your feelings: the longer you go, the easier it will be for you to lose your visitor.
Is the copy written with the right grammar and syntax? You might be surprised: people will communicate via text shortcuts on your local forum or mailing list, but they will demand that they be written to in proper English. The right grammar and syntax will also show how professional you are: if you can’t take care of something as basic as grammar, then how can your customers trust you to take care of their needs and wants? How can customers trust you to have a product or service that actually will help them?
Is the copy formatted well, with a lot of white space? White space will give your readers’ eyes some respite from the text, and it will actually invite people to read your copy. Moreover, avoid putting text in daunting, big seas of paragraphs: break these paragraphs down. Put text in narrow columns so that your customers do not strain their eyes. Not only should your copy be suited to match a certain professional tone, it should also have the appearance of being something that should be read at all.
These are only a few tips that you should remember when reviewing your copy. If you have a well-written copy, you will find it easier to get more customers and catch people’s attention.
Comments
Menu
My Articles
How Is Online Copywriting Different From Offline Copywriting?6 Ways To Make Your Copy Upbeat And Fun
How To Speak The Reader’s Language In Writing Copy
Four Ways To Personalize Your Copy And Capture The Readers Attention
Writing Copy? Why Grammar Is Not Everything And What You Should Do About It
6 Quick Tips For Writing A Good Copy Headline
How To Review Your Copy
Unbridled Writing: 6 Ways To Make Your Copy Flow
5 Ways You (Yes, You) Can Make Copy Good
The Essence Of Research To Your Copy Content
6 Writing Tips For An Amazing Teaser Copy
How To Show The Importance Of Your Readers In Online Copywriting
Simplicity Rules In Copy Writing
How To Plan Your Copy
How To Set Up Your Copy
Online Copywriting: Make It Short And Simple
5 Ways To Write Copy And Avoid Being Clever And Critical
Tips For Setting Your Copywriting Rates
Steps On How To Put Action On Your Copy
10 Quick Tips For Proofreading Your Copy
Related Sites | My Articles How To Show The Importance Of Your Readers In Online Copywriting Online copywriting is a formidable beast that is difficult to undertake... How To Plan Your Copy Having great website content is a must in today’s crowded Internet.. 6 Quick Tips For Writing A Good Copy Headline Writing an effective copy headline is a challenge if you know you’re going.. Steps On How To Put Action On Your Copy Your brochures and catalogs are great. Your site is.. |
|
|
Related News:
|