7 Ways to Show Authority in Writing a Copy



One of the goals a writer has in copywriting is to convince the reader. Good, authoritative copy is very easy for readers to trust because it sounds more truthful and caters to their wants, needs and interests. As a result, response rates are better and there is a higher likelihood that the desired results are achieved. Integrating a tone of authority in writing a copy is a studied process but it is not entirely impossible. Here are the top 7 ways you can improve your copy and make it more influential and convincing:

Know your topic

Never write copy about a subject you have little or no knowledge about. If you want to prove you have authority in writing that copy, you should be able to show your audience or readers that you know exactly what you are writing about. Your readers can tell if you're only bluffing.

Prove your experience

Another way to show you have authority in writing copy is by proving you have the correct experience about the subject. You can't write about rocket science with authority if the closest you've ever come close to a rocket is by watching a fireworks display.

Use your USP

Every product, idea or statement has a USP or unique sales proposition. Find out what yours is when writing copy. The USP will help define your statement and make you stand out from write-ups that have a similar idea. You can use this to your advantage to create authority.

Make the statement clear so your readers will understand immediately the message you are trying to put across.

State the benefits and advantages

There will always be disadvantages or limitations to your product, idea or statement. Instead of detailing them to your readers, focus on the advantages and benefits. Tell your readers what it can do and what it can't do.

If you're promoting a bicycle, for example, you don't have to state that it's not as fast as a car. It can't fly but it can help its user reach his destination. It's cheap, doesn't pollute the environment and can even be an instrument of fitness.

Use facts

Embellishing your statements may sound harmless but the effect on your readers may not be advantageous to you. Consumers and readers are a bit sensitive and they will take it personally if they find that you were pulling the wool over their eyes. There is nothing that works as fast as an overstatement to decrease your credibility.

If you want to have authority in writing copy, state only the facts – statements that are easily verifiable.

Back up your claims

Authority in writing copy is similar to writing news stories – you need proof of your statements. If you make one, make sure it's backed up by details and figures that may be corroborated. If there is a study, research or statement made by an expert that will support your claim, use that as well. So in case someone asks, you can point them to the reference that will support what you said.

Don’t mess with the language

If you want to be trusted as an authority in writing a copy, make sure you take care to show good grammatical and spelling skills. Nothing destroys an authoritative position than bad language because it speaks of carelessness and a lack of knowledge. If you want to be seen and accepted as an expert, show respect for your readers and write well.







Comments

*Name:
*Email:
Website URL:
Title / Subject:
Hide my email
*Comments:
*
 



Menu


My Articles

Unbridled Writing: 6 Ways To Make Your Copy Flow
5 Ways To Write Copy And Avoid Being Clever And Critical
The Essence Of Research To Your Copy Content
Four Ways To Personalize Your Copy And Capture The Readers Attention
Simplicity Rules In Copy Writing
5 Ways You (Yes, You) Can Make Copy Good
Online Copywriting: Make It Short And Simple
How To Speak The Reader’s Language In Writing Copy
Steps On How To Put Action On Your Copy
How Is Online Copywriting Different From Offline Copywriting?
How To Set Up Your Copy
How To Plan Your Copy
How To Review Your Copy
6 Quick Tips For Writing A Good Copy Headline
6 Ways To Make Your Copy Upbeat And Fun
Tips For Setting Your Copywriting Rates
How To Show The Importance Of Your Readers In Online Copywriting
6 Writing Tips For An Amazing Teaser Copy
10 Quick Tips For Proofreading Your Copy
Writing Copy? Why Grammar Is Not Everything And What You Should Do About It

   Related Sites

My Articles


How Is Online Copywriting Different From Offline Copywriting? To become an effective copywriter for the Web, the first thing..


Steps On How To Put Action On Your Copy Your brochures and catalogs are great. Your site is..


How To Show The Importance Of Your Readers In Online Copywriting Online copywriting is a formidable beast that is difficult to undertake...


The Essence Of Research To Your Copy Content Internet users desire quality web content; approximately 1million sites..



Related Products:

Related News:

 
No item elements found in rss feed.