Multi Level MarketingThe reason is products pass through a number of distributors that by the time commissions are to be paid, there are many who need to share the income sales. In business methods like this, the products that come from the manufacturer have to go to the warehouse distributor and then to the area distributors. They would eventually go to the sub-distributors who will pass them to the dealers and finally to the retailers. The retailers buy the products from the higher level, which in return, buys their stock from their upper level, and so on. In this type of business, the emphasis is always put on selling. Each level has to fill an order and replenish an inventory by purchasing the products from the next upper level. If the sub-distributors of the distributor did not sell enough products, the distributor still has to purchase stocks from their higher level in order to keep their distributor's status – otherwise, they would lose it. So, even if there are still products in the inventory, the distributor needs to use money from their own pocket to buy stocks for their future sales. The Multi Level Marketing Experience The multi level marketing business concept was taken from the above marketing method. However, the emphasis was not on selling products but more on recruiting sales people. It was more than 50 years ago when the first multi level marketing strategy was launched where the products used were nutritional supplements. Contrary to the other method of selling products, the companies that used multi level marketing concept do not need a number of distributors and retailers in order to dispose them. Instead, they only need their members to take the products which were acquired from the manufacturers and let them distribute directly to the market. The main goal of this business model is to have more and more people to join and each of them make their purchase. Why is this so? Each member to sign up with the company needs to buy the product. Logically, if 100 members would sign up, there are 100 sales. If 10,000 members were recruited, 10,000 sales would be achieved; thus, more income for the MLM business team. The Commission Whether the member sells anything or not, they still have income from a commission earned from every member recruited. In order to make the sales, all recruited members are required to buy a certain amount of product. In most cases, the amount of the product is already included in the signing-up fee. Each month, the members need to buy the product in order to qualify for the commission from their recruited dealers. There are levels in which the newly recruited members have the option to choose from. The higher level they buy or sign up with, the higher commission fees they would get. They also have the option to earn the commissions without buying enough amount of product by recruiting enough number of dealers of members each month. Comments |
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