Refining a Startup Idea in a Business
Nature
What do you intend to sell? In most cases, people don’t have a hard time determining what they’d like to sell…in general. It’s when they need to get specific that the trouble starts. You know, for instance, you prefer to earn money by selling food. But obviously, that’s not enough. What kind of food do you want to sell? Gourmet? Fast food? Italian? That’s just the start, though. To be more specific, exactly what kind of dishes will be included in your menu? Will there be a variety of dish sizes offered?
Target Market
Who do you want to sell to? Knowing exactly what kind of business you wish to start up is just the finish. For your proposed business to succeed, you need to find the perfect market match for your products or services.
Build a profile for your target market. Start with its demographics. What particular age group would you prefer to target? Better yet, which age group do you believe would find your products and services most attractive? How about gender, race, and income group? Would educational qualifications make a difference?
Consider the geographical location of your target market. Establishing a business online allows you to reach people all over the world, but are you sure you need to and you’re capable of serving clients worldwide? Going global will mean more stringent legal requirements to comply with as well as having to find ideal shipping and payment options for your customers.
Identity
Who are you? You’re in the food business, yes, but so are many other companies. How do you propose to distinguish yourself from the competition?
A name will be the first thing to make you distinct from other businesses. Take your time choosing the best name for your business. It’s important to choose something catchy yet simple, one people won’t have a hard time remembering and understanding. It’s best to use your business name as the domain name for your website so hopefully, it’s easy to spell, too.
Choose logos, trademarks, taglines, color schemes, and the likes to go along with your name. All these will help define your business and hopefully establish brand recognition.
Mission and Vision
Startup business ideas will remain just like that – ideas – if they are not accompanied with a mission-vision statement. More specifically, you need to formulate goals for your business to give shape and direction for your ideas.
The best goals are specific, measurable, attainable, realistic, and time-bound. Vision, on the other hand, must clearly and concisely describe the future you see for your business as well as the principles you wish your business to be founded on.
Plans, Strategies, and Tactics
All talk and no action is what will happen to your startup business idea if you can only enumerate your goals but you’re unable to conceive the best courses of actions for achieving them.
You need to be effective and efficient when coming up with strategies for attaining your objectives. Effectiveness is seen at how quick you’re able to reach your goals while efficiency is seen at how skilled you are at utilizing the resources you have for achieving your goals.
Apply what you’ve learned here when refining your startup business idea and profits will soon come rolling your way.
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